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National Apartment Assoc.
Brand Story
National Apartment Association is the leading voice for the rental housing industry, representing more than 92,000 members and 11 million apartment homes globally. Through its network of affiliates, the organization advocates for and supports the apartment housing sector as a vital part of every community.
Approach
Redesigned the NAA website with a modern, user-focused experience that improved navigation and better showcased services, events, and member value. Working within existing brand guidelines, the design introduced a more contemporary and approachable visual tone while streamlining information architecture for clarity and ease of use.
Result
Delivered a significantly improved digital experience that enhanced usability, strengthened content discoverability, and elevated the organization’s online presence. The redesigned website was recognized with a 2022 dotCOMM Gold Award for Excellence in Web Creativity and Digital Communication.
Creative & Campaigns
Click a thumbnail to view each asset and explore the design thinking behind each deliverable.
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