Jordana Sherrod.

Experience 360

Illinois Holocaust Museum & Education Center

Brand Story
Experience360 at the Illinois Holocaust Museum is an immersive exhibition that combines interactive technology and powerful storytelling to inspire empathy, reflection, and understanding through firsthand survivor experiences.

Approach
As Graphic Designer and creative consultant, I collaborated on the development of the Experience360 visual identity, creating a logo system that established the foundation for the exhibit's brand. I expanded the identity into a cohesive campaign across digital, print, and out-of-home touchpoints, including large-scale environmental graphics and a full-building wrap designed to generate awareness and drive visitation.

Result

Helped to create a cohesive, high-impact brand presence that increased exhibition visibility, strengthened audience engagement, and connected visitors to the experience before they entered the museum.