Jordana Sherrod.

The V.L. Foundation

Brand Story
V.L. Foundation is dedicated to supporting mental health initiatives for adolescents who have experienced the death or absence of a loved one. The organization focuses on reducing stigma around seeking help and creating safe, supportive spaces for young people to prioritize mental well-being.

Approach
Developed a logo and brand identity system paired with social media assets designed to communicate care, accessibility, and emotional support. The visual direction balanced sensitivity with clarity, creating a calm, approachable identity that could extend across digital outreach and awareness efforts.
 

Result

Delivered a cohesive brand presence that strengthened the foundation’s ability to connect with adolescents and families. The refreshed identity improved clarity of messaging and supported greater engagement across social platforms and outreach initiatives.