Jordana Sherrod.

West Financial

Brand Story
West Financial Services is a wealth management firm focused on helping clients build and protect long-term financial prosperity through personalized guidance, education, and trusted relationships. The company sought to modernize its digital presence while maintaining the professionalism and reliability central to its brand.

Approach
Designed a sleek website reskin that transformed the existing site structure into a more elevated and engaging user experience. The refreshed visual direction emphasized clean layouts, generous white space, sophisticated typography, and warm lifestyle photography to create a bright, approachable aesthetic. Subtle brand details and refined UI elements helped establish a more distinctive and modern financial brand identity.

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Result

Delivered a polished, user-focused website experience that modernized the West Financial brand while improving visual consistency and client engagement. The updated design created a stronger digital presence that better reflected the firm’s professionalism, trustworthiness, and personalized approach to financial services.