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Lessons in Chemistry
Apple TV+
Brand Story
Lessons in Chemistry, based on the bestselling novel, follows Elizabeth Zott’s fight to become a scientist in 1950s America while challenging gender norms. AMC nationwide premiere screenings were designed as immersive events reflecting the show’s bold, retro-inspired identity.
Approach
Served as Art Director and Graphic Designer for print and digital assets supporting AMC premiere events, developing a mid-century–inspired system across posters, in-theater displays, concession packaging, invitations, and promotional materials.
Result
Created a cohesive, immersive event experience that extended the show’s visual identity beyond the screen, strengthening audience engagement and unifying the premiere across all touchpoints.
Creative & Campaigns
Click a thumbnail to view each asset and explore the design thinking behind each deliverable.
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