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ABOUT ME

 

For 13+ years, I have dedicated myself to building a successful career in both full-time and freelance capacities, constantly seeking out thrilling, innovative, and challenging opportunities.

 

As an accomplished graphic designer and digital strategist, I have been fortunate to gain extensive experience leading and executing award-winning campaigns across a variety of industries including healthcare, associations, food and beverage and more.

 

I take pride in being a creative, resourceful and high-energy leader with flexibility to commit to the unique characteristics and qualities of each brand. I dedicate myself to finding innovative solutions that empower businesses to thrive within their respective industries.

 

Alongside my creative abilities, one of my greatest strengths is the capacity to work swiftly, efficiently, and streamline processes to meet each deadline with time to spare. I pride myself on always going the extra mile to ensure that each project is completed with a sense of enthusiasm and pride in the collateral we create together.

Awards & Certifications

EDUCATION

 

CALIFORNIA STATE UNIVERSITY, NORTHRIDGE

BACHELOR OF ARTS | NORTHRIDGE, CA

August 2008 - May 2012

Major: Graphic Design & Photography

Dean's List: 2008 - 2012

Graduation with Honors: 2012

 

ACALANES HIGH SCHOOL

DIPLOMA | LAFAYETTE, CA

September 2004 - June 2008

AWARDS & CERTIFICATIONS

 

GOOGLE ANALYTICS INDIVIDUAL QUALIFICATION

CERTIFICATION

July 2023

 

DOTCOMM GOLD AWARD

FOR EXCELLENCE IN WEB CREATIVITY AND DIGITAL COMMUNICATION

September 2022

National Apartment Association (NAA)

 

CENTER FOR EXCELLENCE AWARD

Q2 ISE EXECUTIVE LEADERSHIP RECOGNITION

June 2022

 

PUBLIC AFFAIRS COUNCIL AWARD

FOR COMMUNICATIONS

January 2021

Protect the Heroes Campaign

 

SOFTWARE

 

ADOBE CREATIVE CLOUD

Photoshop, Illustrator, InDesign, XD, Acrobat, Dreamweaver, Premiere Pro, After Effects

FIGMA

 

MICROSOFT OFFICE

Word, Excel, PowerPoint, SharePoint

 

FRONT-END CODING LANGUAGES

HTML/CSS/PHP, Java, WordPress, Drupal and more

TRUSTED BY

EXPERIENCE

 

ALLIED GLOBAL MARKETING

ASSOCIATE ART DIRECTOR

July 2023 - Present

  • Meticulously manages and mentors creative teams and the production of creative materials for a variety of high profile clients including BroadwayHD, Apple TV+, The CW, Kingsmen Xperience, View Boston and many more

  • Fuse the worlds of art and business to captivate worldwide audiences through expertise as a hybrid designer, marketer, strategist, and content creator

  • Collaborate with media, strategy, and social experts to manage multiple campaigns, ensuring impactful ideas and visuals that inspire each brand.

 

SHERROD DESIGNS

GRAPHIC DESIGNER AND DIGITAL STRATEGIST

August 2015 - Present

  • Collaborates on a diverse range of projects that showcase innovation, creativity and strategic expertise

  • Completes discovery surveys and SOWs to solidify clients’ respective timelines, budgetary needs and overall goals

  • Delivers well researched and visually compelling designs that align with each brand’s unique vision and objectives

 

INDEPENDENT SECURITY EVALUATORS

DIGITAL PRODUCT DESIGNER | BALTIMORE, MD

March 2022 - June 2023

  • Facilitated user research and discovery activities including user interviews, surveys, content and analytics audits and competitor analysis to design and deliver innovative, intuitive and visually appealing experiences

  • Managed creative projects, enhancing brand awareness, activating new opportunities, fostering engagement, and optimizing web traffic and customer retention via continuous quality assurance testing.

  • Developed strong relationships with key clients including Disney, Amazon, Paramount, Apple and WarnerMedia

 

UNLEASHED TECHNOLOGIES

ART DIRECTOR | COLUMBIA, MD

May 2021 - March 2022

  • Managed Unleashed’s creative department to facilitate high-quality designs and lead UX workshops with senior-level clients using visual storytelling and co-design methodologies that focused on increasing page views and session duration while tracking engagement across their respective platforms

  • Designed materials according to client’s respective brand guidelines, industry regulations and marketing trends

  • Translated user research into UX artifacts including sitemaps, user flows, wireframes and prototypes

  • Benchmarked and presented user research and discovery activities including user interviews, surveys, heatmaps, heuristics analysis, competitor analysis and analytics audits to demonstrate current and potential ROIs

  • Fostered a collaborative experience with cross-functional departments including visual designers, developers, accessibility analysts, marketers, and project managers to create the best possible collateral for users and clients

  • Streamlined internal production methods and assigned resources to prioritize project’s timeline and budget

  • Worked closely with high-priority clients including The National Apartment Association, Silver Spring Bank, The American College of Legal Medicine, The American Medical and Informatics Association and many more

 

AMERICAN HOSPITAL ASSOCIATION

SENIOR GRAPHIC DESIGNER AND MANAGER OF CREATIVE SERVICES | WASHINGTON, DC

April 2019 - May 2021

 

GRAPHIC DESIGNER | WASHINGTON, DC

September 2016 - April 2019

  • Conceptualized and executed dynamic and visually appealing designs to support a wide range of integrated campaigns and publications that align with the AHA’s brand identity and communication goals

  • Led the creative team in developing visual strategies and presentations that translated complex ideas into visually appealing and easily understandable collateral

  • Nurtured a collaborative environment with cross-functional departments for the delivery of high-quality work that incorporated new design trends and innovative approaches to help the association adapt to the latest trends and best practices with metric-driven results

 

MASA ISRAEL JOURNEY

ENGLISH TEACHING FELLOWSHIP | BE'ER SHEVA, ISRAEL

August 2015 - June 2016

  • Volunteer-based opportunity to serve as a dedicated tutor, focusing on improving the English language skills of students in grades 3-6 for one academic year

  • Participated in nation-wide, philanthropic events to contribute to local communities in various fields of interest

 

INTWINE MARKETING

GRAPHIC DESIGNER | SAN FRANCISCO, CA

August 2012 - August 2015

  • Developed, designed and presented metric-driven concepts and ideas through in-depth knowledge of graphic design, brand development, digital strategy and industry trends

  • Performed audits and collected data to create well-informed and unique solutions for popular wine and spirits brands through captivating visual designs

  • Increased engagement and promoted sales for clients with high-quality, visually engaging and innovative designs according to industry regulations, brand guidelines and marketing trends

  • Ideation and fulfillment of integrated marketing programs for highly acclaimed brands associated with award-winning groups such as Constellation Brands, E. & J. Gallo Winery, Folio Wine Partners and more

LITTLE BLACK BAG

LEAD GRAPHIC DESIGN AND PHOTOGRAPHY INTERN | LOS ANGELES, CA

November 2011 - June 2012

  • Worked alongside Creative Director and marketing team to gain valuable insight and professional experiences

  • Contributed to a variety of creative and strategic efforts including brand management, product photography, research initiatives and digital strategy

  • Photographed products and edited imagery to maintain and up-to-date digital repository 

  • Worked with cross-functional teams in intimate, start-up environment for comprehensive exposure to the workplace and an entry-level experience 

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