EXPERIENCE

ALLIED GLOBAL MARKETING

ASSOCIATE ART DIRECTOR

July 2023 - Present

• Meticulously manages and mentors creative teams and the production of creative materials for a variety of high profile clients including BroadwayHD, Apple TV+, Wynn Las Vegas, The CW, View Boston and many more

• Collaborates with media, strategy, and social experts while juggling multiple campaigns and assets to forge new paths and uncover fresh angles to captivate audiences worldwide

• Serves as a hybrid designer, marketer, strategist, and content creator to fuse the worlds of art and business

• Facilitates paid and organic digital campaigns, video production, marketing collateral and more to deliver strong ideas and visuals to inspire each brand

SHERROD DESIGNS

GRAPHIC DESIGNER AND DIGITAL STRATEGIST

August 2015 - Present

• Collaborates on a diverse range of projects that showcase innovation, creativity and strategic expertise across multiple platforms

• Leads discussions with each client to complete discovery surveys and scopes of work to solidify their respective timelines, budgetary needs and overall goals for each project

• Delivers high-quality, well researched and visually compelling designs that align with each brand’s unique vision and objectives

INDEPENDENT SECURITY EVALUATORS

DIGITAL PRODUCT DESIGNER | BALTIMORE, MD

March 2022 - June 2023

• Facilitated user research and discovery activities including user interviews, surveys, competitor analysis, content audits and analytics audits to design and deliver innovative, intuitive and visually appealing digital experiences that enhanced the security and usability of integral products and services

• Managed creative and marketing projects with a unique comprehension of graphic design and digital strategy to increase brand awareness, activate new business opportunities and promote widespread engagement

• Improved user feedback, customer retention and overall web traffic through ongoing quality assurance testing for all products and services

• Developed strong relationships with key clients including Disney, Amazon, Paramount, Apple and WarnerMedia

UNLEASHED TECHNOLOGIES

ART DIRECTOR | COLUMBIA, MD

May 2021 - March 2022

• Managed Unleashed’s creative department to facilitate high-quality designs and lead UX workshops with senior-level clients using visual storytelling and co-design methodologies that focused on increasing page views and session duration while tracking engagement across their respective platforms

• Designed materials according to client’s respective brand guidelines, industry regulations and marketing trends

• Translated user research into UX artifacts including sitemaps, user flows, wireframes and prototypes

• Benchmarked and presented user research and discovery activities including user interviews, surveys, heatmaps, heuristics analysis, competitor analysis and analytics audits to demonstrate current and potential ROIs

• Fostered a collaborative experience with cross-functional departments including visual designers, developers, accessibility analysts, marketers, and project managers to create the best possible collateral for users and clients

• Streamlined internal production methods and assigned resources to prioritize project’s timeline and budget

• Worked closely with high-priority clients including The National Apartment Association, Silver Spring Bank, The American College of Legal Medicine, The American Medical and Informatics Association and many more

AMERICAN HOSPITAL ASSOCIATION

SENIOR GRAPHIC DESIGNER AND MANAGER OF CREATIVE SERVICES | WASHINGTON, DC

April 2019 - May 2021

GRAPHIC DESIGNER | WASHINGTON, DC

September 2016 - April 2019

• Conceptualized and executed dynamic and visually appealing designs to support a wide range of integrated campaigns and publications that align with the AHA’s brand identity and communication goals

• Led the creative team in developing visual strategies and presentations that translated complex ideas into visually appealing and easily understandable collateral

• Nurtured a collaborative environment with cross-functional departments for the delivery of high-quality work that incorporated new design trends and innovative approaches to help the association adapt to the latest trends and best practices with metric-driven results

MASA ISRAEL JOURNEY

ENGLISH TEACHING FELLOWSHIP | BE'ER SHEVA, ISRAEL

August 2015 - June 2016

• Volunteer-based opportunity to serve as a dedicated tutor, focusing on improving the English language skills of students in grades 3-6 for one academic year

• Participated in nation-wide, philanthropic events to contribute to local communities in various fields of interest

INTWINE MARKETING

GRAPHIC DESIGNER | SAN FRANCISCO, CA

August 2012 - August 2015

• Developed, designed and presented metric-driven concepts and ideas through in-depth knowledge of graphic design, brand development, digital strategy and industry trends

• Performed audits and collected data to create well-informed and unique solutions for popular wine and spirits brands through captivating visual designs

• Increased engagement and promoted sales for clients with high-quality, visually engaging and innovative designs according to industry regulations, brand guidelines and marketing trends

• Ideation and fulfillment of integrated marketing programs for highly acclaimed brands associated with award-winning groups such as Constellation Brands, E. & J. Gallo Winery, Folio Wine Partners and more

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LITTLE BLACK BAG

LEAD GRAPHIC DESIGN AND PHOTOGRAPHY INTERN | LOS ANGELES, CA

November 2011 - June 2012

• Worked alongside Creative Director and marketing team to gain valuable insight and professional experiences

• Contributed to a variety of creative and strategic efforts including brand management, product photography, research initiatives and digital strategy

• Photographed products and edited imagery to maintain and up-to-date digital repository 

• Worked with cross-functional teams in intimate, start-up environment for comprehensive exposure to the workplace and an entry-level experience