EXPERIENCE

 

ALLIED GLOBAL MARKETING

ASSOCIATE ART DIRECTOR | REMOTE

July 2023 - Present

• Leads full-cycle creative execution for print, digital, and video campaigns serving entertainment clients such as Carnival Corporation and PLC, Herschend Family Entertainment, Griffin Museum of Science and Industry, and many more.

• Manages and mentors creative teams to deliver high-quality design assets aligned with client goals, brand guidelines, and key performance indicators (KPIs).

• Develops and implements multi-channel campaign strategies by integrating paid media, organic social, and content creation to maximize audience engagement and brand impact.

• Collaborates cross-functionally with marketing, product, and strategy teams to strengthen brand storytelling and optimize the overall customer experience.

 

SHERROD DESIGNS

CREATIVE DIRECTOR & DIGITAL STRATEGIST | FREELANCE

August 2015 - Present

• Leads creative strategy and execution for brand identity, UX/UI design, and multi-channel campaigns for startups, nonprofits, and enterprise clients across B2B and B2C sectors.

• Conducts discovery sessions to define project scope, align design with business goals, and deliver user-centered solutions that drive engagement and brand consistency.

• Designs and produces cross-platform assets including websites, pitch decks, social media, email, and digital ads while managing projects from concept through launch.

• Collaborates with cross-functional teams to ensure cohesive storytelling, seamless execution, and measurable performance.

 

INDEPENDENT SECURITY EVALUATORS

DIGITAL PRODUCT DESIGNER | BALTIMORE, MD

March 2022 - June 2023

• Led end-to-end UX/UI and product design for a SaaS third-party cybersecurity platform serving major clients including Disney, Amazon, and WarnerMedia.

• Conducted comprehensive user research, developed interactive prototypes, and facilitated usability testing to validate design solutions.

• Improved platform performance, user retention, and engagement through data-driven design optimizations and responsive interface enhancements.

• Collaborated cross-functionally with product managers, engineers, and stakeholders to align design strategy with business objectives and user needs.

 

UNLEASHED TECHNOLOGIES

CREATIVE DIRECTOR | COLUMBIA, MD

May 2021 - March 2022

• Oversaw creative direction for diverse client engagements, supervising branding, UX workshops, and visual design across national associations, B2B, and B2C clients.

• Translated user research into wireframes, sitemaps, and comprehensive design systems to support enterprise-level web development.

• Collaborated closely with developers, analysts, and project managers in agile environments to ensure seamless design handoffs and project execution.

• Directed design projects for high-profile clients including The National Apartment Association, Silver Spring Bank, AMIA, and many more.

 

AMERICAN HOSPITAL ASSOCIATION

SENIOR GRAPHIC DESIGNER & MANAGER OF CREATIVE SERVICES | WASHINGTON, DC

April 2019 - May 2021

 

GRAPHIC DESIGNER | WASHINGTON, DC

September 2016 - April 2019

• Developed creative strategies for national health initiatives and campaigns with measurable impact.

• Led concept development and design execution across editorial, digital, and print collateral.

• Introduced new design methodologies and accessibility practices across departments to improve engagement.

 

MASA

ENGLISH TEACHING FELLOWSHIP (VOLUNTEER) | BE'ER SHEVA, IL

August 2015 - June 2016

• Provided one-on-one tutoring to students in grades 3-6, improving English language proficiency and communication skills over an academic year.

• Developed customized learning approaches to engage young learners and support their educational growth.

• Actively participated in nationwide philanthropic events, contributing creative skills and community engagement to support local initiatives across diverse fields.

 

INTWINE MARKETING

GRAPHIC DESIGNER | SAN FRANCISCO, CA

January 2014 - August 2015

JUNIOR GRAPHIC DESIGNER

August 2012 - December 2013 

• Developed metric-driven creative concepts using expertise in graphic design, brand development, and digital strategy to enhance wine and spirits brands. 

• Conducted brand audits and analyzed data to deliver impactful, compliant visuals aligned with industry standards and marketing trends. 

• Drove audience engagement and sales through innovative design assets for top-tier clients including Constellation Brands, E. & J. Gallo Winery, Folio Wine Partners, and many more. 

• Collaborated cross-functionally to ensure cohesive brand storytelling and consistent visual identity across integrated marketing campaigns.

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LITTLE BLACK BAG

LEAD GRAPHIC DESIGN AND PHOTOGRAPHY INTERN | LOS ANGELES, CA

November 2011 - June 2012

• Collaborated closely with the Creative Director and marketing team to support brand management, product photography, and digital strategy initiatives.

• Created and edited high-quality product imagery to maintain an organized, up-to-date digital asset library.

• Assisted in research and strategic projects to inform creative decisions and enhance marketing campaigns.

• Worked cross-functionally within a fast-paced startup environment, gaining comprehensive exposure to creative workflows and team collaboration.