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BroadwayHD
Brand Story
BroadwayHD is a streaming platform dedicated to bringing live and recorded theater productions to global audiences, bridging traditional stage performance with modern digital viewing and expanding access to theater worldwide.
Approach
As Art Director and Graphic Designer, I led the development of BroadwayHD’s digital creative across a range of touchpoints, including static and animated banner ads, social content, and video trailers. The creative approach combined theatrical storytelling with performance-driven marketing, translating the energy and emotion of live theater into engaging digital experiences.
Result
Developed a cohesive suite of high-impact creative assets that strengthened BroadwayHD’s digital presence, improved brand consistency, and supported audience growth across platforms. Ongoing campaigns consistently drove increases in CTR, conversions, and overall engagement year over year, reinforcing BroadwayHD as a leading destination for streaming theater productions.
Creative & Campaigns
Click each thumbnail to view the case study for each campaign, view all creative assets and explore the thinking behind each deliverable.
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