Jordana Sherrod.

Brand Story
The Griffin Museum of Science and Industry is one of the largest science museums in the world, featuring 400,000+ square feet of interactive exhibits designed to inspire curiosity, creativity, and scientific discovery through rotating exhibitions and educational experiences in Chicago.

Approach
Served as Art Director and Graphic Designer across a series of integrated campaigns promoting both the museum and its featured exhibitions. Creative executions span digital, print, out-of-home, social, and environmental marketing assets, combining educational storytelling with bold, audience-focused creative. Each campaign was designed to highlight the excitement of individual exhibits while reinforcing the museum’s broader brand identity.

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Result

Developed a scalable creative system that strengthened brand recognition and elevated the museum’s presence across multiple channels and audience touchpoints. The integrated campaigns helped drive engagement, increase visibility for featured exhibitions, and create a more unified, recognizable experience for visitors both online and throughout the city.