Jordana Sherrod.

Brand Story
Kentucky Kingdom is Louisville’s premier amusement and water park, featuring more than 70 rides, roller coasters, and family attractions operated by Herschend Family Entertainment in partnership with the Kentucky State Fair Board. The park blends seasonal entertainment, thrill rides, and family-focused experiences to attract both local visitors and tourists.

Approach
Collaborated on the development of evergreen and seasonal campaign identities across print and digital channels. Creative work included branded marketing assets, promotional campaigns, and visual systems designed to capture the park’s energy while supporting year-round engagement and attendance initiatives.

 

Result

Delivered cohesive campaign creative that strengthened Kentucky Kingdom’s visual presence across multiple audience touchpoints. The integrated seasonal and evergreen assets helped promote the park as a vibrant regional destination while increasing engagement and visibility for both local and visiting audiences.