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NERF Action Xperience
Kingsmen Xperience
Brand Story
Kingsmen Xperience and Hasbro launched the first North American NERF Action Xperience and the world’s first Planet Playskool at Westfield Garden State Plaza, creating immersive entertainment destinations that combine interactive play, retail, and dining experiences for guests of all ages.
Approach
Led art direction, brand development, UX/UI, and digital strategy for the launch, creating a scalable identity system and integrated campaign across web, social, motion, out-of-home, and experiential channels. Developed AI-generated character assets and a digitally driven storytelling system designed to extend the in-person experience across platforms.
Result
Led art direction, brand development, UX/UI, and digital strategy for the launch, creating a scalable identity system and integrated campaign across web, social, motion, out-of-home, and experiential channels. Developed AI-generated character assets and a digitally driven storytelling system designed to extend the in-person experience across platforms.
Creative & Campaigns
Click a thumbnail to view each asset and explore the design thinking behind each deliverable.
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